Barlo | Inbound Marketing Agency Dublin, Digital Marketing, Website design, Content Marketing, Email Marketing, Brand Strategy


25 April 2023

Employer Branding Success - From The ‘Inside-Out’

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The Great Resignation’ is in full swing and firms need to offer more than just high salaries to attract and keep talent. A positive culture, flexible working and systems which support – not hinder – staff are vital

14 October 2022

8 Key challenges for law firms 2023

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As we move into Q4 2022, we have looked at some of the key challenges facing commercial law firms as they look forward to 2023.

14 July 2022

12 tips for success in marketing & selling residential property in 2022


Recent data from the CSO highlights that property prices across Ireland are continuing to rise. The Davy/ Q2 Market Report highlighted the following data points.

24 June 2022

Re-positioning & Re-designing RPL


We are delighted with the strategic and creative work we delivered for the recent Recognition of Prior Learning (RPL). A new modern look and feel for this important Higher Education programme...

26 February 2021

The Panel is Brand New


We have been busy over lockdown with the team at The Panel and we are delighted with the launch of their new brand. 

01 June 2020

COVID-19 and the Changed Face of Business & Marketing


The business world has been changed utterly by the COVID-19 pandemic. In the aftermath of our current lockdown, how can marketing step up to re-boot future business growth?

13 April 2018

5 Essentials For Marketing Success In The Construction Industry

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Recent reports from PwC (SCSI/PwC Construction Survey Report, May 2017), PwC (Emerging Trends in Real Estate: Reshaping the future, Europe 2018) and CBRE (Real Estate Market Outlook 2018) highlighted the...

12 March 2018

How To Get Started With A Professional Content Marketing Strategy

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When businesses begin thinking about becoming more active and aggressive with their digital marketing, one of the most important tasks is to understand where the best place to begin is?

15 October 2017

How Retargeting Can Be Used As An Effective Weapon In Your Marketing Armoury?


Before we examine the title of our post, we should first establish some understanding around the area of display advertising. 

16 August 2017

Top Tips For Estate Agents and Digital Marketing


92% of buyers hunt for homes on line

10 August 2017

Estate Agents Should Note Changes in Search Behaviours & Increase Digital Marketing Activities

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A recent study from Estate Agents (Realtors) in North America has highlighted some very interesting and important issues with changes in customer search activities. 

05 August 2017

All You Need To Do To Succeed With Inbound Marketing

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Before you start creating any content you need to get these things set-up.

10 July 2017

8 Tips For Building Better Client Relationships In Professional Services Firms

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A recent survey of NAM C-Level Executives in professional service firms outlined the following as key challenges for 2017.

07 July 2017

15 Reasons Why Video Must Be Part Of Your Marketing Communications Strategy

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As business becomes more digitised the reasons for embracing video as part of your marketing mix becomes more compelling.

29 June 2017

Top 5 Challenges for CIOs in 2017

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Technology is moving and changing fast all around us. Every facet of life and business is wrapped up in this revolution.

28 June 2017

4 Essential Tips For Technology Companies To Differentiate Successfully


It should be an integral part of your strategy to make your brand one of your most valuable assets.

15 June 2017

7 Steps To Turbo Boost Your B2B Content

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You will have noticed the increase in the amount of content being published in all channels and how difficult it is to notice and view even content you are genuinely...

13 June 2017

Fact: Successful Companies Use Marketing Automation


In this post, we want to look at the role that marketing automation tools play in being a successful digital marketer and why any business serious about growth should consider...

01 June 2017

The Awesome Power Of Brand Storytelling

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In our last blog “Content Marketing: Always Quality Before Quantity” we spoke about the importance of creating the best possible content for your target audiences.

26 May 2017

Content Marketing: Always Quality Before Quantity

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Providing quality content, which will change and/or enhance customer behaviour

25 May 2017

Why Brand Is Critical To Creating Great Digital Content

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Every brand (corporate or product) exists as a shorthand signpost to a business or product. Your brand should look to reflect exactly who you are and what it is you do.

15 May 2017

Proven Tips For Property Developers To Achieve Marketing Success

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Our economy is growing again and property is becoming a central pillar of that growth once again.

09 May 2017

Top Content Marketing Tips For Technology Companies

When we encounter technology companies that want to talk about how to improve their marketing, we will always begin by auditing their current marketing strategies, their communications and discussing their...

02 May 2017

The Top 7 Digital Challenges For Professional Services Firms In 2017

Like all business sectors, professional service firms continue to face a changing operating environment and new challenges to how they market and grow their firms. Principal among these changes is...

27 April 2017

How to build a website that drives sales

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In the fast moving digital world there is already an old way of designing successful websites and a new way. The old way was to build a site that looked good,...

20 April 2017

5 Reasons Inbound Marketing Delivers Marketing ROI

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A 2017 Oracle study highlighted that 3 out of every 4 CEO’s wanted their marketing to be 100% ROI focused.

19 April 2017

Great Website Architecture

All good website architecture should make it easy for visitors to find the most relevant information they need. A good menu system, familiar page locations etc.

19 April 2017

Brand Storytelling

What’s the difference between the great brands and the not so great? The memorable brands that connect emotionally with their audiences and those that don’t?

21 March 2017

Typeface Innovation

We really like this new design innovation which allows users of this Open Type typeface FF Chartwell...

14 March 2017

Will Email be replaced by social media?

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As social media usage soars and on-line collaboration tools become more available and inhabited, we have seen a shift towards these social media platforms to try alleviate the burden of...

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