As business becomes more digitised the reasons for embracing video as part of your marketing mix becomes more compelling. Here are some recent pieces of data that clarify this as an absolute reality:
Internet video accounts for 69% of all internet traffic in 2017. By 2019 it will account for 80%
82% of Twitter users watch video
Outbound email with video increases click through by 96%
The average conversion rate for a website with video is 4.9% compared to 2.9% for sites with no video
You Tube has over 1 billion users [over 1/3 of all internet users]
Over 50% of video is watched on mobile devices
92% of mobile video users share video
Users spend 88% more time on sites with video
51% of marketers name video as the best source for ROI
Marketers who use video grow revenue 49% faster than non users
59% of executives will choose video content over text/image content
Social video get 1200% more shares than text/image content
Video on a Landing Page increases conversions by 80%
Video drives 157% increase in organic traffic from SERPs
Video up to 2 minutes in length gets the most viewer engagement
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