Barlo | Blog - In category b2b marketing

15 January 2025

The AI Revolution in Marketing: Seven Transformative Changes Reshaping the Industry

The advertising and marketing industry stands at a pivotal moment as artificial intelligence, particularly generative and agentic AI, reshapes traditional paradigms. This transformation promises to revolutionise how agencies work, how...

05 November 2024

Generative AI and Brand Strategy: A Symbiotic Relationship

As we navigate this exciting new era of AI in marketing, it's crucial to remember that AI is a tool, not a replacement for strategic thinking and human creativity.

31 October 2024

Mastering the B2B Buyer Journey: Your Guide to Winning Hearts and Deals in the Digital Age

The B2B buying landscape has transformed dramatically. Traditional sales tactics have given way to a new era where B2B buyers are digitally savvy, well-informed, and in control of their journey.

25 April 2023

Employer Branding Success - From The ‘Inside-Out’

The Great Resignation’ is in full swing and firms need to offer more than just high salaries to attract and keep talent. A positive culture, flexible working and systems which support – not hinder – staff are vital

15 June 2017

7 Steps To Turbo Boost Your B2B Content

You will have noticed the increase in the amount of content being published in all channels and how difficult it is to notice and view even content you are genuinely...