Barlo | Inbound Marketing Agency Dublin, Digital Marketing, Website design, Content Marketing, Email Marketing, Brand Strategy

Case Study

Vodafone Vision and Values

“I have been working with the team at Barlo for a number of years and have without fail found them to be a professional and dynamic company to partner. They have always developed excellent content and delivered their solutions underpinned with first class design. I would recommend them to anyone looking for a brand and design agency. They are always insight driven and understand how to work around an established brand and still be creative.” Joan Keating Internal Communications Manager Vodafone.

We have worked with Vodafone at many levels. One of our early projects was developing their corporate vision and values at group level and making them relevant for their Irish organisation. We worked with them to establish the right language and tone of voice which would allow these values to come alive and be lived in the business rather than just words that are referred to by their senior managers.

Part of this process of change was to engage with staff and examine how they felt the values related to their jobs. In this way we developed very specific content that reflected the group ehtos but with strong relevance to their local Irish market.


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