“When we came to Barlo to help re-brand and market North County Brokers, we had no idea of the detail they would go into. Through every step, whether it was evaluating where we were at that time, assessing our competitors and looking at good practice from other industries, they were clear and sure about all the different elements. The resulting positioning we agreed on has helped everyone in the company to understand what makes us unique. The creative solutions they developed were really strong and helped bring things alive for us.
The work we have done with them more recently in the digital space has been very data and process driven. Through the Inbound Marketing structures they have put in place, our new website is finally performing as a sales hub for the business, generating sales leads we can act on.”
John Horan, Managing Director, North County Brokers.
North County Brokers is an established and successful insurance brokerage situated in Balbriggan, Co. Dublin. They appointed Barlo to help them reposition their business to reflect their growth, and more importantly, their ambition to win business with larger accounts and compete against the bigger insurance players.
Our solution was to rejuvenate all of the corporate collateral to convey a strong message to existing and prospective clients. This was achieved through the use of bold colours and a unique logo depicting a unified vision of the future, reiterated with the tagline Safely insuring your future. We developed a tone of voice and image styling which was activated in all of their designs.
A full suite of stationery and printed marketing collateral compliments their core sales tool - their website has been rolled out, with full in-built content management. We continue to work with them on their ongoing lead generation and marketing and sales efforts.
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