Barlo was appointed by Everseen to develop a new brand and marketing collateral suite. Everseen is a young software business that has developed a unique product using detailed video analytics software to decipher illegal scanning behaviour at retail point of sale. It represents a significant opportunity for retailers around the world to reduce significant losses from their stores.
From our initial workshops with their team we worked on a positioning strategy that reflected their ambition as a business. They were a small but ambitious company looking for international growth. Our design solution wanted to depict a progressive energetic technology business. We also wanted to ensure that they were very solutions focused and not all about the technology. Hence the language we used in developing marketing communications reflected this more human side and has helped them better connect with their target audiences.
We worked with them in developing their digital marketing suite including a short animation movie offering an overview of their product.
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