Barlo | Inbound Marketing, brand strategy, website design, content marketing, email marketing, social media and lead nurturing services
INBOUND WEB BRAND DESIGN SPACE

Design

We create design solutions that grab attention

We use design to tell your brand story and bring your business to life. Successful design should look to arrest the viewer in some way. This can be either a powerful or subtle thing, but you want your communications to strike a cord with your target audience. Great creativity looks to achieve this.

Our approach is to be very audience and brand focused, so that we capture attention for your business - to enable you to convince and convert with your customers.

 

Visual Engagement

 

We work in many different media to develop your brand story. Whether you need a video explainer to give your targets a sharp and slick preview of your business or whether you need a more detailed story to be told through case studies we can help you.

You may need to consider telling your story through illustration or 2D/3D animation to deliver dynamic media solutions. Or perhaps you need to consider a physical environment such as a retail store, your offices or to deliver an impactful presence at trade shows. Whatever channel you choose we have the expertise to create successful solution for your business and tell your brand story.


Understanding brand:

When you choose an agency to help develop your brand, you need to ensure you partner people that can bring together a deep understanding of brand and how to express that through great creativity. Without the brand understanding, design solution are not rooted in anything firm. They become a purely subjective exercise. Our approach is to be sure on what you want to achieve before you look to solve it.


Brief:

It sounds simple but developing a clear brief for our design team is very important. It is an essential part of every project large or small. For our clients, its vital they are on the same page as our design team in terms of ambition for any outcome. Once the brief is established and agreed, there is a firm reference point for future work that accurately reflects your brand.


Creation:

Good design should be a visual expression of your business strategy. We have a process that works through stages of concept design, design development and production of output ready artwork. This allows our clients to work through the broadest range of creative solutions before selecting the strongest options and developing those ideas into exceptionable marketing communications – delivered through any type of media – static, dynamic or physical.


Activation:

This could be naming and logo creation or a physical space that needs a communication solution. However you need to express your brand in whatever channel, we can help bring your brand to life.


Management:

Of course there is a need to also manage your asset by putting in place systems to ensure consistency, But brands are fluid entities and hence you need to keep examining whether it is connecting with your audience. Design can help challenge this and ensure that your keep your brand fresh. This is good brand management.

CASE STUDIES AND RESOURCES

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