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07 July 2017

15 Reasons Why Video Must Be Part Of Your Marketing Communications Strategy

Video Camera

As business becomes more digitised the reasons for embracing video as part of your marketing mix becomes more compelling. Here are some recent pieces of data that clarify this as an absolute reality:

Internet video accounts for 69% of all internet traffic in 2017. By 2019 it will account for 80%


82% of Twitter users watch video


Outbound email with video increases click through by 96%


The average conversion rate for a website with video is 4.9% compared to 2.9% for sites with no video


You Tube has over 1 billion users [over 1/3 of all internet users]


Over 50% of video is watched on mobile devices


92% of mobile video users share video


Users spend 88% more time on sites with video


51% of marketers name video as the best source for ROI


Marketers who use video grow revenue 49% faster than non users


59% of executives will choose video content over text/image content


Social video get 1200% more shares than text/image content


Video on a Landing Page increases conversions by 80%


Video drives 157% increase in organic traffic from SERPs


Video up to 2 minutes in length gets the most viewer engagement

 

Learn more about video as part of an integrated marketing strategy

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